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Location Based Marketing Glossary
LBM, Geofences, Beacons… You are lost with all the complicated terms and abbreviations? You wish you could understand and talk about Location Based Marketing without mixing it all up? Do not lose hope;...
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Geofencing Across Industries: Events
Geofencing is a powerful and cutting edge tool that adds relevance to communications throughout industries. This week, we will be talking about the opportunities of geofencing in event marketing. From...
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Geofencing Across Industries: Retail
Retail seems to be the most obvious industry to apply Geofencing technology to, however, customers can and will get bored really quickly with generic and ‘spammy’ retail messages. To stand out in a...
View ArticleInterview of Plot Projects for POQ studio
Early September, Plot Projects was featured in the e-commerce insider series of the Mobile Commerce blog of POQ studio. Read what Menno Kolkert said about the Plot Plugin! How did the concept for Plot...
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The Perfect Opt-In
When smartphone users first open an application, often, messages pop up asking them if they agree to share their location and receive push notifications. Some of them may have thoughts like: “Why do...
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Geofencing Across Industries: Travel
This week in our ‘Geofencing Across Industries’ rubric we will take a closer look at the benefits of using Geofencing for travel guides. Imagine exploring a city with your smartphone or tablet,...
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7 reasons to embrace Geofencing
Do I even need to explain what Geofencing is? This latest trend in mobile marketing is here to stay. Geofencing enables mobile marketers to send location based notifications from their App. In a...
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The Fashionchick app guides shoppers through brick & mortar shops
Plot Projects has had the pleasure to be featured in Emerce.nl, one of the most influential Dutch marketing blogs. The Fashionchick app guides shoppers through brick & mortar shops The recently...
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Investors act on the potential of Geofencing by investing $600k in Plot Projects
Amsterdam, The Netherlands – March 5, 2015 – Plot Projects, the market leader in Geofencing Solutions, announced it has secured $600k during their last funding round. The capital, raised by both...
View ArticleSwrve and Plot Projects Partner to Offer Advanced Location-Based Targeting...
DUBLIN–(BUSINESS WIRE)–Swrve, the world leader in mobile marketing automation, and Plot Projects, a leader in location-based marketing technology for mobile apps, today announced a partnership that...
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Five Companies That Need to Start Geofencing
With companies like VoucherCloud and Starbucks open to different methods of mobile marketing and embracing Geofencing, some companies seem to be getting left behind and gathering dust. Here is a list...
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Infographic – Mobile Marketing Will Rock Your World
The Era of Mobile is Upon Us! Companies that are not mobile-ready, will be irrelevant soon enough. As we are all getting increasingly tech-friendly day by day, you can barely walk down the street...
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Infographic – The Force Awakens
A Galactic Mobile Story: The Force Within Location As the up and coming movie ‘Star Wars: The Force Awakens‘ is about to be released just before Christmas, we decided to join Google’s celebrations...
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Art and Geofencing: The New Frontier
Why is Art+Geofencing an amazing idea and why should cultural institutions seriously start thinking of embracing it? Recently, I noticed that several museums and theaters in The Netherlands have...
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7 Reasons Why You Need to Begin Mobile Marketing
Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at...
View ArticleWhat Do You Mean, ‘Once per Location’?
We are constantly improving our Geofencing technology to ensure a unique and easy service. Each business has its own requirements and we have been able to adapt our solution to suit their needs whilst...
View ArticleInterview with the Co-founder
We sat down with our quirky and energetic co-founder, Paul Everts, for a short interview about the future of mobile marketing. He has some interesting things to say… What made you want to start your...
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3 ways to improve customer experience with location-based notifications
Moments of attention for marketing are simultaneously a scarce and abundant resource. Mobile businesses know that people use their phones for around a third of their waking life, but we’ve caused...
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iOS13 Location Opt-in: Your Questions Answered
iOS 13 is nearly here: are you fully prepared? On September 19th, the iOS update will be rolled out. It will introduce major changes for location permissions – especially concerning background...
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Introducing… your POI database powered by Facebook Places
Stop wasting time maintaining your locations, and focus on engaging your users with our brand new POI database powered by Facebook Places Adding new locations to your database can be a challenging and...
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